Google.. The Leader...!!!

Being a Google addict myself, I think this one necessarily needed to be discussed in my blog

Google with its products like Blogger, Docs, Gmail, iGoogle, orkut, Picassa Web Albums, Reader, gTalk and the recent Adsense, Adwords, Alerts, groups, etc.,.rule the web. Every internet user in the world would use any one of the above products at least once in a single day. For millions of Netizens, the G Company has already become synonymous with God.

Google is the most widely used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%). Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators, at any given time it will return a maximum of 1,000 results for any specific search query.

Google has raced to become the biggest brand of the century. And there is nothing virtual about it as the company stream rolls ahead not withstanding even the US economic recession. According to a recent survey, the Internet company has managed to upstage established brands and behemoths such as Coca Cola and Microsoft to claim the No. 1 spot as global top brand. In fact, the search leader recently also emerged as the top brand in UK, moving two places up from last year. Google beat Microsoft and Mercedes Benz to gain the top spot. It had also topped a 'Super brands' poll earlier this year. Clearly, there seems to be no stopping the Google juggernaut as it chugs ahead.
Coming to the work culture Google follows a relaxed corporate culture, of which its playful variations on its own corporate logo are an indicator. In 2007 and 2008, Fortune Magazine placed Google at the top of its list of the hundred best places to work. Google's corporate philosophy embodies such casual principles as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun.
Google's headquarters in Mountain View, California, is referred to as "the Googleplex" has a lobby which is decorated with piano, lava lamps, old server clusters, and a projection of search queries on the wall. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, Football, a baby grand piano, a pool table, and ping pong. In addition to the recreation room, there are snack rooms stocked with varieties of food and drinks served.
As an interesting motivation technique (usually called Innovation Time Off), all Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer, Google's Vice President of Search Products and User Experience, stated that her analysis showed that half of the new product launches originated from the 20% time.

Is it the aberrant work culture that Google follows made it one of the best or what is it behind its success…???
Ever wondered what the world around you will look like if Google owned it? Common start visualizing a 'Google World', a world where Google runs burger chains, automobile companies, owns resorts, has a fleet of Airbus, and whatever else that one can think of....
M sure google will achieve atleast 50% of it in the next few decades